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Press release

18th March, 2005

Advertising.com announces new UK Managing Director Michael Peralta

Advertising.com is pleased to announce the appointment of Michael Peralta as Managing Director of our United Kingdom operations.

Since joining the company in Baltimore in February 2001, Mike has developed business along several industry verticals totalling over $90 million in revenue. Mike's experience across all aspects of the company and interactive marketing will be instrumental in driving the UK business forward.

Mike relocated with his wife and four children to London at the beginning of the year.

About Advertising.com

Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. Advertising.com is a wholly-owned subsidiary of America Online, Inc. For more information, contact us online or call 020 7563 0500.

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