Home > Press > Press release

Press release

9th October, 2006

Digital media mover on the up

Federica Aperio promoted to Advertising.com Publisher Services Director

London- October 9, 2006- Advertising.com today announces the promotion of Federica Aperio to Publisher Services Director for the UK. Prior to this Federica was head of Advertising.com’s web network, a position she took on in January 2006.

Advertising.com has one of the largest media budgets in the UK. In her new role Federica oversees the allocation of these budgets to build and manage Advertising.com’s extensive publisher network. 

Federica moved to Advertising.com from Agency Republic where she was a Digital Account Director with control over the planning and buying of brand and direct marketing campaigns. In her five years at digital media agencies Federica has worked on numerous large accounts including BBC Worldwide, Blockbuster, Specsavers and British Gas. 

Commenting on her promotion, Federica said: “My aim is to ensure the continued growth of Advertising.com’s reach within the UK market and to drive forward new product offerings continually created for publishers.

“I joined Advertising.com because of the exciting inroads the company is making into the online branding market. My agency experience is of real benefit in helping to develop new and existing publisher relationships and adding a new perspective to the way products are developed for advertisers.”

For more information please visit www.advertising.com

About Advertising.com

Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. Advertising.com is a wholly-owned subsidiary of America Online, Inc. For more information, contact us online or call 0207 092 2000.

Back to top ↑