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Press release

13th July, 2006

Advertising.com joins forces with IASH

Uk’s biggest advertising network helps raise online advertising standards

Advertising.com, the world’s largest interactive advertising network, today announces its membership of the Internet Advertising Sales House (IASH) - the organisation founded to encourage best practice for interactive sales networks. This move is part of Advertising.com’s ongoing commitment to set the highest industry standards and ensure customers receive quality service.

Advertising.com, owned by AOL Time Warner, is renowned for operating an extremely high quality, closely policed, family-friendly network. The company is keen to set an example of best practice among online advertising networks, and believes that membership of IASH formally recognises this commitment to quality.

IASH was set up in November 2005 to promote the real benefits of online advertising through sales networks and to introduce an effective code of conduct.  In March 2006, IASH became a formal council of the Internet Advertising Bureau (IAB). 

Advertising.com becomes the thirteenth member of IASH to adopt a formal framework for best practice when dealing with advertisers, agencies, networks and site owners. Members are audited at six-month intervals to ensure compliance and achieve the IASH objective of creating more trust and transparency within this area of online advertising.

Mike Peralta, UK Managing Director of Advertising.com comments: “Advertising.com already implements extremely high standards across operations. We wholeheartedly support IASH’s code of practice and objective to raise the industry benchmark, and are glad to add weight to the campaign.”

Khalil Ibrahimi, newly appointed chair of IASH, is keen to encourage more advertising networks to commit and adhere to common industry standards. He comments: “As one of the biggest media buyers in the world, Advertising.com’s membership of IASH sends a powerful message to other networks that a code of practice ensures quality and trust. We welcome Advertising.com to the panel and look forward to working together to create recognisable standards for this sector.”

Guy Phillipson, chief executive of the IAB, comments: “The IASH code of conduct provides reassurance to both advertisers and agencies that brands will not be jeopardised by inappropriate placing. It’s great to have respected companies like Advertising.com on board, who already have a clear code of practice and a commitment to raising online advertising standards.”

Advertising.com is a full service digital marketing company offering advertising network, affiliate and search services. Visit www.advertising.com for more information.

About Advertising.com

Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. Advertising.com is a wholly-owned subsidiary of America Online, Inc. For more information, contact us online or call 0207 092 2000.

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