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Behavioural Targeting
Behavioural Targeting is the most dynamic way of reaching the right audience online. Using our Behavioural Network and LeadBack technology, we can target a pre-defined audience segment based on user behaviour on the internet.
There are a number of different ways we can create these audience segments:
- Advertiser LeadBack
We are able to target users across our network based on their behaviour on advertiser websites (e.g. partial conversion, abandoned shopping cart).
- Audience LeadBack
We are able to target users across our network based on their behaviour on publisher websites (e.g. viewing product review sites).
- Search LeadBack
We are able to target users across our network based on their search engine activity.
- Creative LeadBack
We are able to target users across our network based on their interaction with ads served outside the Advertising.com network.
By establishing certain user traits or demographics within an audience we are able to target those individuals with the most relevant advertising or simply reach those same users in a different environment.
Why choose Advertising.com?
- High reach - The large number of unique visitors and high reach in each local market ensures that we can target the largest possible audience segments.
- Autonomy - Our complex logic functionality enables advertisers to define exactly how segments are created.
- Reporting – We will provide additional reporting on audience segments using comScore data.
- Privacy - Customer data privacy is a top priority. Click here to view our policy.
Contact us
To discuss any of the Web solutions available from Advertising.com call us or email us today.
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